Case study · Corporate paid media

From $15M to $40M COP/month managed: structuring and optimizing corporate paid media

Are you investing a large budget in digital advertising but feel like you are "flying blind" because of unclear attribution, missing measurement or poor integrations?

Conventional marketing focuses on vanity metrics. My approach is different: I don't just run campaigns; I build data-driven Revenue Systems.

This case study covers the management, auditing and scaling of corporate paid media for large accounts (investing $15M to $40M COP per month) across Meta Ads, Google Ads and advanced web analytics.

The challenge in corporate accounts

Companies with large ad budgets that suffer from chaotic account structures, silent budget leaks caused by an unoptimized funnel, and broken measurement that hides the real return on investment (ROI).

The strategic work

• Advanced audit and cleanup: technical detection of checkout bottlenecks and plugging budget leaks in active campaigns.
• 360° paid media structure: full funnels (Awareness, Consideration, Conversion) precisely segmented for B2B and B2C audiences.
• Data infrastructure: a clean setup of Google Analytics 4 (GA4), Google Tag Manager (GTM) and the Meta Conversions API so decisions are 100% business-driven.
• Conversion and CRM ecosystem: connecting paid media to nurturing flows and CRM automation (Zoho, Salesforce) and the WhatsApp Business API so no qualified lead gets lost.

Impact achieved (real success stories)

• Nationwide humanitarian organization (Colombia): +35% CTR, -22% CPA and a 3.2X ROAS achieved through a 360° strategy.
• B2B / e-commerce funnel optimization: identified funnel friction that was set to cause projected losses of COP $218,880 per month, moving ROAS from 3.5X to 4.5X.
• Advanced scaling (Paid Media + CRM): +30% qualified leads, -20% CPL and ROAS scaled from 2.5X to over 5X.